With the majority of luxury handbags, the maker is declared before you have finished looking. The Row does the reverse, and almost everything about how its bags are designed, priced and resold comes back to that single decision. Mary-Kate and Ashley Olsen began the label in 2006, borrowing the name from Savile Row in London, the street that codified restraint in tailoring. The label is headquartered in New York City, with a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. Own-name boutiques are found in Los Angeles, New York, London, Paris and Amagansett, while the rest is handled by the brand’s own webstore and a deliberately small list of stockists. This row bags overview walks through the families that really count, the specifications that separate them, and what each costs. Because the brand issues no official list of prices, each number below should be read as a market price observed in 2026 rather than an official price.
There is no exterior logo plaque and no monogram anywhere in the line, so identification comes down to silhouette, proportion and construction instead. One small, discreet exterior stamp sits low on the side, tuned to blend into the leather rather than disturb it, and a second stamp sits inside. Because the hardware is palladium-plated and finished matte or therowbags.org/top-handle brushed, it swallows light rather than catching every lamp in the room. The linings are specified as materials in their own right: nappa, lambskin, calfskin and cotton herringbone appear where most houses would print a logo jacquard. Tailoring at the label is read by line rather than label, and that instinct carries straight across to the bags. For the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go, the brand’s own product pages state Made in Italy.
The Margaux is the one most people picture, and currently it is the trickiest corner of the collection to shop. At an observed $3,650, the Soft Margaux 10 combines 100 percent calfskin in a matte grained finish with a cotton herringbone lining, at 10 x 7 x 7.5 inches and a 5-inch handle drop. Details include an interior toggle closure, belted side gussets, protective metal feet and a removable shoulder strap. Step up to the Soft Margaux 12 at $4,350 and the construction is the same, with 12 x 9 x 7.5 inches and a zip pocket added. Different again is the Margaux Shoulder 12 at $4,900, which pairs a lambskin lining and elongated tubular handles with the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. There is also a Margaux 17 in leather and canvas at Selfridges, plus a Soft Margaux 15 in circulation, though no reliable retail price is documented for either. The original was pulled from third-party retailers during 2025 and the brand’s own site now shows the Soft and Shoulder versions instead; its discontinuation has been widely reported but never officially confirmed by the brand.
More than any other group, the Park family does the heavy lifting and is usually the first purchase. Pricing on the N/S Park Tote reads Small $1,550 to $1,620, Medium $1,650 to $1,950 and Large $1,990 to $3,250, with the variation within each size driven by material and finish rather than capacity. Small and Medium Park Tote sit at $1,450 to $1,620, the Park Tote Three occupies $1,750 to $2,400, and $2,490 gets you the XL Park Tote. Above that, a The Row tote bag gets expensive fast: Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. Among the top handles, suede bites hardest: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. Elsewhere, Ida is $3,990, Elise and Agnes 12 both $4,400, the Iowa Duffle $5,180, and Idaho holds down the value end at $1,420. Shoulder styles are equally spread out, going from Lori at $1,350 and the 90’s Shoulder at $1,450 up through Alix at $1,900, Parker at $2,900 and Jean Shoulder at $3,900.
The most affordable row handbags are not stripped-down versions of the expensive ones; they are smaller problems solved with the same care. At $1,090 the 90’s Bag has become the collection’s quiet cult object; the Half Moon is observed at $1,390, and one stockist shows a leather variant at $1,690. Half Moon dimensions differ between sources, so treat the official 8 x 13.5 x 2.5 inches as the reference figure and expect other listings to disagree slightly. At $1,590, the Bourse Clutch shows how much construction goes into the cheaper end: a calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches and Made in Italy on the label. The Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390 all sit below it. Above it are the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.
The collection breaks into three bands that are good enough to shop by, and they work across every category. Roughly $590 to $1,500 marks the entry band, the point where most buyers meet the brand. The middle band, roughly $1,550 to $3,500, absorbs the Park totes, most shoulder bags and the better clutches. Roughly $3,600 to $6,900 defines the top band, which contains the Margaux family, the India and Agnes top handles and the Marlo totes. Across all three bands, one thing holds: suede consistently carries a premium over calfskin on the same silhouette. A second rule is simpler still: the number in a bag’s name is its width in inches.
| Tier | 2026 observed range | Typical bags |
|---|---|---|
| Opening | $590–$1,500 | Half Moon $1,390, Double Travel Wallet $590, 90’s Bag $1,090 |
| Mid tier | $1,550–$3,500 | Parker $2,900, N/S Park Tote Small $1,550, Bourse Clutch $1,590 |
| Top | $3,600 to $6,900 | Soft Margaux 12 $4,350, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
A large part of the label’s reputation rests on bags no longer sold new, and knowing them changes how you read the secondary market. The Bindle is the best known, a suede shape with raw-cut trims, a knotted detail and an open top, reported to have retailed around $1,190, followed by the Bindle Three with its padded handle and removable inner pouch observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. Polished saddle leather, a top zip, a hidden shoulder strap and decorative stitching define the Devon, a compact structured top handle. The Camden pairs grained or saddle leather with twin handles, a detachable strap, a magnetic closure and both patch and zip pockets at approximately 9 x 12.5 x 5.25 inches. You will also come across the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which carry reliably documented retail figures.
The resale picture is remarkably strong, though it should be read as observed market behaviour rather than investment advice. In the Rebag CLAIR 2025 report The Row recorded 97 percent brand-level value retention, crossing into the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. At model level the figures climb higher, with the N/S Park Tote strongest at 146 percent, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. Canvas, nylon, sisal and seasonal-colour pieces regularly sell below retail, so the strength sits with black and neutral calfskin in the signature shapes rather than the line as a whole. Searching for The Row for sale second hand involves judging stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty, since the brand operates no public authenticity coding. There is no brand-issued protocol, so care takes its cue from the material: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, spot-cleaning alone for raffia and canvas.